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By Uzoamaka Madu, Managing Director, IFA For 10 years in Brussels, I sat in meetings where EU officials and African delegations negotiated development agreements, signed trade deals, and adopted partnership frameworks. And I kept leaving with the same question: What’s in it for Africa? Too often, African interests were not being communicated with enough clarity, strategy, or urgency. Over time, I realized this was not just a messaging issue. The way partnerships with Africa